Networking with Cold Market Strangers
Had been a busy weekend with my NO BS NO HYPE Tour in Los Angeles.
It started off with a get together with Insider’s Circle members… and then a presentation to over 70 different people and ended on Saturday with an intense 8 hour training.
Here are some highlights:
Social Media Training
The training also featured a special guest, Nancy On.
Nancy On was the youngest to reach Diamond Director in her company and she taught how she uses social media to find and sign up prospects.
She just released a SUPER social media training course and I highly recommend it.
If she wasn’t good, I wouldn’t have let her train at my event. 🙂
Cold Market Prospecting
During the weekend we also spent a considerable amount of time listening to live prospecting calls and how to connect with cold market prospects.
Here are 3 rules you can use to connect with prospects better.
Rule 1: Long Lost Friend
Most people don’t do well with cold market because they start with the wrong mental approach.
They see the other person as an intimidating stranger that has no interest to what they have to offer.
If you have this attitude, you are bound to fail and not build a connection.
It will make you nervous and the conversation will be awkward.
The best approach is to think of the other person as a “long lost friend” that you have not seen for years.
One technique I love to use is to imagine the stranger as someone I had gone to high school with and it’s the first time we’ve spoken in years.
When I imagine my stranger as the “long lost friend” I immediately look forward to learning about him.
Which brings up the next rule…
Rule 2: Listen More and Talk Less
If you want people to like you, you must let them talk.
Everyone loves to talk about themselves so the more you let them talk, the more they will like you.
On the flip side, the more you talk, the more you bore them and they will not like you.
You need to be sincerely genuinely interested in the other person and if you are, it should be natural for you to let them talk.
It goes back to the “long lost friend” that you haven’t seen him for years.
Ask him questions and let him talk and share what he’s been up to.
The more he talks, the more you will get to apply the third rule to connecting with cold market strangers…
Rule 3: Find Things in Common
We naturally like people who have things in common with.
Think back to the last time you bumped into someone that went to the same high school as you did.
Instantly you felt closer to him and felt a stronger bond. Even if they went to the school at different years, you still felt a connection.
The same connection is felt for people who grew in the same hometown and especially people who like the same sports teams.
You can be in a bar with strangers and immediately build a strong connection with people if you are rooting for the same team.
When you can establish some commonality, people will be more interested to build a relationship with you.
The key to finding a common point is to listen and let the person talk.
Once you uncover commonality, then go share how you are similar.
Cold Market Recruiting Secrets
The next time you meet someone you don’t know, remember to follow the 3 rules
1) They are your “long lost friend”
2) Be interested in them and let them talk more
3) Find things in common with them
If you apply these 3 rules, you will never run out of prospects to talk to.
Not only will you be able to connect with cold market, but you will get them to know you, like you and trust you.
If you really want to take your cold market prospecting to the next level, go check out my Cold Market Recruiting Secrets course that will teach you specific proven questions you can ask your prospects to get them to open up and like you.
Your Next Step
I want you to connect with at least 10 new people this week.
You don’t need to present to them.
I just want you to develop a relationship using the 3 rules I just taught you.
Have a great week of networking!